Predictive modeling is a process in which data is analyzed to make predictions about future outcomes. It involves creating a mathematical model based on historical data and using it to forecast future trends or events. This type of modeling is commonly used in various fields such as finance, marketing, healthcare, and weather forecasting to make informed decisions and optimize strategies. Predictive modeling often involves the use of statistical techniques, machine learning algorithms, and data mining to identify patterns and relationships in data that can be used to make accurate predictions.